You hear it all the time, you business needs a website in today’s business world to compete. And then, a fellow business owner friend show you theirs and it looks great but, they have no visitors. And worse yet, it cost them a ton of money. So you shake your head and so “no way”!
But, the truth is, it doesn’t have to cost that much and you can get many new customers from a new website when done correctly.
How To Get Started
You might have an old business or maybe even a new business, that needs either it’s first website or a newly re-done site.
But the point is you have to get started. So many people worry about what their website looks like from the start that, they forget to even focus on customers or marketing.
And, I am here to tell you, your personal opinion does not matter when it comes to marketing.
You just have to get started and then you can always change things up later on if you want. Especially if you have no budget or wiggle room to spend some cash. At this point you will need to do more writing than anything else. Write your blog posts, write your sales pages and start gaining free search engine visitors overtime, then change your design when you have the money or time.
If you can’t write, hire a writer to write posts for you. Yes content is that important to your business.
I’ve seen many business get started writing and in a years time they are getting so much local search traffic they cannot believe it. But, it does take time and it is a whole lot of work. But the best part is, once you get your articles up and posted they are done. And, soon the traffic will follow.
Content Is Important
As I was saying, content is important for your website. When relying on free search engine traffic, content can make or break your website. And you don’t just want any old content, you want good quality content your customers and prospects will be interested in.
This is why, if you will be writing your content yourself, you will need to learn how to produce top quality content. You shouldn’t skip this part at all as so many others do, either because they don’t care or just don’t understand the principles behind having quality content.
Good Quality Content Will Engage Your Reader
A website has a ton of things going on some of which are there to keep search engines like Google happy. So, you need quality content to capture your readers. And, you have to inspire then to take action on your website. And, as I said this can be tough on a website.
This will require you to really get into the heads of your potential customers and take time to think about what really appeals to them so you can keep their interest. And, you want your posts to relate to something that will help you sell your products and services.