Your SEO Strategy Matters For Success
Research, Design & Implement a SEO Strategy
Connecting All The Dots
A well-thought-out SEO strategy is important for any SEO campaign. If you don’t do things right, then your rankings can suffer from algorithm updates or just plain lack of planning.
Research is one of the most important parts of the process that people skip because it takes a long time. As your Cleveland SEO company, we take the time to get things right.
SEO Strategy Planning Success
This includes keyword research, competitor analysis, and looking at blog posts. Along with studying other search engine rankings, good website design and understanding algorithms and search terms.
You should understand the decisions someone takes on the customer journey and have a complete understanding of what they are looking for and trying to accomplish with their search.
If you have a well-thought-out content strategy, including complete topic clusters along with a great keyword strategy. Then visibility for many keyword terms on all the search engines can increase.
A great SEO strategy will also include a full SEO audit. We look at metrics, understanding the user experience using Google Analytics and more. We take the time to think out your full SEO strategy and deliver a full diagram, including every piece of content you should have on your site to reach topical authority.
Of course, no SEO strategy would be complete without a full competitor analysis. Taking the time to study competitors can really show you how and why they are getting customers you are not. It’s the backbone of any strategic planning for search engine optimization.
Also, you need to understand algorithm updates and changes as they happen from google. Google is constantly updating their search engine to make it better for their users. Keeping up to date on these changes can help you correct your search strategy. And avoid seeing a decrease in search engine traffic.
Domain Authority
Authority is very important for any website trying to rank in Google. Authority not only comes from backlinks, it also comes from mentions on relevant authoritative websites in your industry. Today’s Google is all about relevance and EEAT (experience, expertise, authoritativeness, and trust.) Google added the extra E at the beginning of this acronym to reflect on experience in their search rater guidelines. We believe they made this change because of the whole AI writing Revolution, where Google looked for ways to verify if websites were real or not.
Social Media
Social media should be a part of any SEO strategy. Google has stated social media is not a direct ranking factor, but it’s important. If you have active major social profiles with real followers, this allows Google to see you are a real company. Think of it as something like the lights are on and somebody is home. Social media also allows you to distribute your content to a further audience, which can help with backlinks.
Technical SEO
Your technical SEO is another part of search engine optimization that is also very important. I have worked on websites that had eminent domain authority, outstanding content, and more.
Their site had declined in rankings because of their technical seo. Once the technical SEO were gone, they could gain quality high rankings again in most search engines.
Every CMS has technical issues, and it’s important to understand the content management system.
Google Analytics
Google Analytics should also be a part of any search strategy. Analytics allows you to see different things from bounce rates, exit rates and more, which helps you to place a value on content. You can also see different regions and cities where people are coming from. This allows you to further plan a solid SEO strategy if you need to do business in another state.
Customer Reviews
The amount of high-quality customer reviews is an important part of any local SEO strategy. You should have a plan of attack for your business. Google Places a high mark on quality over anything else. If your local website does not have enough real, quality reviews. Then you may not rank in the number one position.
Anchor Text
Anchor text is also another very important factor to look at. Google looks at anchor text also and made many changes back in 2011 with their penguin algorithm. It’s important to look at anchor text of your competitors to see what percentage there is for their homepage and inner pages. Anchor text is also very important for internal website links. It’s important for not only Google but also your visitors so they can understand where to go on your website. Proper internal links can increase the time that a visitor stays on your website, especially if you have quality content.
