It can be a huge task to get a new law firm seo off the ground and running and make it profitable. Many new lawyers attempt this each year as they want to work for themselves and create a life for their families.
We understand online marketing and know first hand how hard it can be to get a new business off the ground. There are many moving parts to marketing for attorneys just like there is for any other online business.
After marketing on the web for over twenty years and working with various law firms we have decided to put together a helpful marketing guide for attorneys. Most of what we cover here will be website, Pensacola seo and content marketing as this is what we know best how to help you.
Where Do You Start?
You have decided to go out on your own and hang out your shingle doing business as a new law firm. It’s important to ask yourself questions and do an analysis of where your currently at.
Questions like, do you have any clients now, do you know people who need the work of a lawyer? These are simple but important questions.
So, if you have no new clients how can you get them online?
You start with a few ways and mind you some of this will be slow. You need to understand it’s a building process with online marketing especially when you are trying to get free traffic. Which leads us to, the types of traffic you can get online.
The Two Types Of Online Traffic
There are really online two types of traffic on the internet when you boil it down. There are Free and Paid traffic. Free traffic takes a while to build and you may not have the time to wait to get your first client with this type of traffic.
The other is paid traffic which is using ads from places like Google and Facebook.
The problem with paid traffic is that it can take a lot of money to truly get started and find your first customer. Many attorneys attempt to spend $50 a month on something like Google ads and they truly get really no results. the truth is it will take at least $500 a month to produce new clients.
With free traffic, it ends up being a lot of work and a lot of time waiting to get your first client.
You really have to produce a lot of quality helpful content on your website to attract new visitors. after seeing how much work it truly takes a lot of people give up before having any success.
So with that said now let’s talk about the other things you will need.
You Need A Quality Website
One of the first things you’re going to need in online marketing is a quality website that will attract new visitors. This is one of the most important foundations you can build with online marketing.
Many lawyers really overlook just how important a quality and informative website can be. It is truly the foundation of everything with your online marketing.
sure you can attract new customers without a website but with a website your firm will be that much more powerful.
The reason is if somebody finds you on another platform they will eventually search for your website in a search engine like Google to see what you’re all about.
So Where Do You Get A Quality Website?
There are many places online you can get a website up and running. You can choose to work with WordPress or a platform such as Wix. All you have to do is a Google search for “make a website” and you will find something.
We recommend working with a platform such as WordPress. WordPress is what we mostly use for our client’s websites.
Then, all you need to do is design something that will be appealing and mobile-friendly to your audience.
What Really Makes The Website Tick?
The most important thing you need for your quality content and a good amount of it. Not, that’s not to take away from the quality you will need. Yes, you will need professionally written quality content that speaks to your audience and helps to convert them into clients.
Content is gas to Google as that’s what they are all about.
What Content Do I Write For My Website?
There are different phases of content you will need on your website. First, you will need to cover your firm and everything you are about. Then you will need services pages, explainer pages, and finally blog pages.
The type of content you write will depend on the type of audience you are trying to attract. For instance, if you are a divorce attorney and want to mainly stay out of court you will need content that attracts this type of client.
Choose to look at everything on a tired level. And, try to get the content done one level at a time. First, you can write your home page, then your about us page, then your services pages and finally start adding blog pages.
All the while remembering this type of marketing does take time to succeed for any law firm but in the end, it will pay off. Content marketing can completely take down your ad cost in the long run.
Below is an example website structure to get you started.
