Importance of Website Content
The importance of website content cannot be overstated. It is the beginning and the end of everything online when it comes to marketing. If you learn how to build and nurture and the content machine then you can build a thriving business online that can last.
Sure, there are other ways to make money online like landing pages, funnels and paid advertising but, having content is much more.
First of all, when you build a content machine, you are making a long-term investment in your business.
You are setting yourself or your business up to be seen as an authority in your market. Doing so can bring you free leads and sales in the double digits.
But, content needs to be done correctly. Just adding a bunch of words to a page does not make good quality content by any means. You should carefully craft and calculate the content you create.
Before you do anything else, watch this video and then read the rest of this post.
Answer Customer Questions
One of the best ways to get leads is by creating pages or blog posts that answer your customer’s common questions. By doing this you are effectively helping people which in turn can help them to get closer to becoming a lead for your business.
What you do is, sit and think about every aspect of your business. Think about what your customer is going through, what problems and issues they may have all related to your products or services.
Take your time here, there is no need to rush. Because if you take the time, I bet you will think of tons of issues you can write about to help people out.
Google and Traffic
The number one thing Google needs wants and desires is content. Think about that for one minute. Google or other search engines business is all about content. Without content, they would be nothing.
So when you create more and more content, the engines like Google start to take notice. Once you have over 30 pages of good content then they start to take your more seriously. it doesn’t mean you will rank right away for your most important search terms but, you have now made them stand up and put more eyes on you.
Now, this doesn’t mean you should just try to create at least 30 pages of content as fast as you can. Again, take your time with content and think about it. You need to match up your searchers intent with your content.
Content Is Not Just Written Words
Content does not just have to be a blog post either. It can also be in the form of a video, infographic, excel spreadsheet, a pdf file, audio, ebook, an email, photos, podcasts, presentation, white paper, contests, or a calculator.
The importance of this website content is many of these types of content can be very helpful to people and many can be downloaded and looked at later on.
Remember, it’s all about helping people.
Building A Content Machine
Building a content machine takes time and dedication. But in the end can be really well worth it by bringing you sales, leads, traffic and more.
In the beginning, when you decide to build your machine, you can always take your time to make it happen. But, at some point, you will need to get it off the ground and start producing quality content and in a decent amount. Now, this doesn’t mean producing as many crap articles as you can. Take the time to build out quality content.
Put your all in each and every content piece and make it the best you can. Some blog owners, take days to create one long quality article that will answer the searcher’s question. Some of their articles are well over 5000 words long.
They then are able to monetize their website with ads, email marketing or some other offer.
A content machine is really not that hard to build but we feel it is a necessary thing to do. You see it builds a foundation for your business, even if you’re just using a one-page landing page sending paid traffic to it.
Think of your marketing as a wheel with spokes and each spoke is a lane back to your website. If one of those lanes goes down you still have traffic coming to your website.
Making Your Content It’s Best
You have to learn how to make quality content that people can use and consume. The best type of content to create is content that people find useful and want to share and tell all their friends about it or everyone on their facebook page or whatever social media they are using.
So, when you sit down to write your content, take the time to think about things. What exactly you are going to say, how you will help your reader and what the overall goal is for your post.
If you do this, over time you will get better and better at coming up with quality content and you will get faster and faster creating it.
You can visit places like the content marketing institute for help with creating quality content.
Here is also a little more explaining what quality content is all about.
Hire Writers Or Write Yourself
Now, you can write all your content yourself if you are maybe a good writer and if not it’s going to take some time to learn how to write. But as I said it’s well worth it in the end. All the hard work you put in will eventually pay off and you will have a content traffic machine marketing your business for free.
Or, you could hire writers to create content for you. There are many places to get writers to produce quality content for you. You can search on Fiverr, textbrokers.com or even constant content.
Just watch where you go especially like places Fiveer. Not all writers will produce quality content but it’s good if you need to get started and then later upgrade to a place like constant content.
Content Has Created Successful Companies
Yes, content marketing has created multimillion-dollar companies year in and year out. The things these companies or people did was just get started and improve upon what they were doing every single day.
People like Eric Siu of the Single Grain SEO and online marketing firm has done. Eric says he was really bad at many things in his life for a long time but, when he started content marketing everything changed.